Unilever Food Solutions is supporting restaurant partners this spring to bring in guest traffic. From April 19 - May 31, Canadian restaurant operators who are Hellmann’s customers are invited to participate in the Hellmann’s Hockey Mayolis contest.
How does it work?
By signing up, operators will receive:
- For the first 300 restaurants to sign up, UFS will run paid media targeting Gen Z and Millennial hockey fans near restaurant location(s). Ads will include the restaurant logo.
- Social media toolkit to assist in building awareness of the contest. The kit will include social media guidelines, as well as English & French copy and assets.
- Sandwich picks and contest cards will be provided to all participating operators. These will include QR codes that will lead to a landing page with more information on contest entry. Additional in-restaurant collateral available including table tents, hostess stand tents, stickers, and ramekins
- Restaurant guests will be eligible to enter into the Hockey Mayolis contest with a grand prize including a trip for two to the finals. Additional prizing selectively available.
