We are excited to partner with you and drive engagement with your loyal guests via the Hellmann’s Hockey Mayolis contest and menu activation. Scroll down to access the mayolis recipes, digital assets and more.
Download the Hellmann’s Hockey Mayolis Recipe Guide
Each recipe is inspired and named after one of the seven Canadian hockey teams. You will have the creative freedom to incorporate the recipes into your menu, whether as dips, on handheld favourites, or anything else you choose. You will also have the flexibility to pick and choose, using as many or as few as you like. Is it just the home team? A key rivalry? Or the entire lineup?
Download the Social Media Toolkit
Provides digital content, post copy suggestions, and guidelines for restaurants participating in the Hellmann’s Hockey Mayolis activation.
Download the Server FAQ Guide
A physical copy of this will be included in your welcome kit for posting back of house. It should help answer all those frequently asked questions such as “how does my guest enter the contest” and “how will they know if they won”.
What to expect?
o Contest live April 19 – May 31, 2025 o Guest Facing Contest Landing Page: www.hockeymayolis.ca
o 1 lucky winner will be randomly selected and contacted by our agency partners at Top Box.
o In-restaurant collateral will be shipped 2 weeks before the activation program goes live.
o Paid media campaign will begin at the start of the activation on April 19 and end May 31, 2025.
o Performance metrics will be emailed directly to you from our media partners at Menuez. Look out for that email once the program has come to an end.
